Consumers have to wade through a ton of content every day; it’s no surprise that they are becoming more and more overwhelmed, and less able to discover content that is truly valuable and relevant to them.
Consequently, email newsletters are enjoying heightened appeal and a healthy resurgence.
- They’re personal. People still consider their email inboxes their sacred personal space, and anything that comes through it comes with exclusivity.
- They’re requested. Web users receive the newsletters because they opted in for them. There’s an element of trust in the delivery of content.
- They’re convenient. Newsletters provide a concise roundup of the most relevant stories of the day or week so people won’t have to look them up themselves.