Websites gain profits from the advertisements they display, but if Web users had their way, most of these ads should simply be left off.
The ads’ most notable impact is that they can negatively affect a visitor’s enjoyment and experience of the site’s content. But if they are relevant and can build brand awareness, they could be better accepted.
- Use relatable stories to add a human touch even to the most technical business processes, and thus capture consumers’ attention better.
- Encourage audiences to help spread content through social shares instead of mere clicks. This can do much to engage and retain consumers as site visitors.
- Always bring your business’s online and offline strategies together. Find ways to use in-store content to drive online purchases, or online marketing materials to increase consumer participation in community events, for example.
- Tap collaborative opportunities between brands and consumers. Give your audience a chance to play a role in the creation of your content so they become interested and invested.