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Principles That Must Constantly Guide All Content Marketers


Among marketers and business or website owners, it’s no secret that content marketing is one of the most crucial digital marketing trends to be mindful of. As such, it’s important to keep these 4 simple yet valuable principles in mind when creating content in order to achieve success in every aspect of a content marketing campaign.

  • Assume your readers’ mindset

Think about what your audience expects to glean from your content, and focus on providing that in the content to better engage readers.

  • Pay attention to writing details

Being meticulous about how content is written shows your readers that you care about the subject and the people consuming the piece, so be sure to proofread well before publishing.

  • Cultivate a conversation

Use language and tone that your readers can easily understand and relate to; this helps strengthen communication between business and customer.

  • Make it all about your audience.

People will not pay attention to content that offers no value to their lives or no solution to their needs, so stay relevant.

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Using YouTube As Your Top Marketing Tool


Since streaming videos using mobile devices has become easier, more and more business owners nowadays are thinking about using Youtube as their top marketing tool. For social media marketers, videos are becoming hot and so, they make YouTube as their major channel in reaching out more customers.

On the other hand, YouTube is also making extra efforts by improving their platform to ensure its accessibility and efficiency. This is in response to the increasing demand of people who prefer to watch videos than read blogs.

– YouTube video marketing is growing. More and more people are learning new and effective strategies to make their videos more engaging and interesting.

– More and more businesses are already using YouTube. More than 70% of businesses and companies are now making YouTube as their prime marketing tool which only shows that the old perception of videos being difficult and expensive is already fading and has now changed.

– Both B2B and B2C marketers are now using YouTube. According to research, almost an equal percent of B2B and B2C marketers are using YouTube. With this data, it is just right to say that YouTube is now one of the most effective marketing channels.

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5 Components Of A Shareable Social Media Image


Do you get more shares and engagement from your social media images? Listed below are 5 elements you can put together in order to create the best images to post on your socials.

Emotion is the driving force for people to share images. If the readers feel the message delivered, they will share it. The more feelings conveyed, the more it can go viral. To make images emotional, there are factors to consider – color, font choice, complexity, and what makes readers feel these emotions – admiration, interest, serenity, amazement, and astonishment.

Audience respond to relevant images so create an image that makes sense. Make sure it fits your niche and brand, and is easy to understand.

Studies have shown that colors impact the sharing habits of readers. Results reveal that red, purple and pink promotes sharing while green, black, blue and yellow stop readers from sharing. Use the right colors next time you create social images so you get maximum shares.

In choosing fonts, think beyond the words you have written. Fonts should also say what you are trying to tell your audience. Never let your readers struggle to get your message. Opt for the most readable font and not the prettiest font.

Hashtags and Text
Make your audience interact by using the right words, phrases, and hashtags. Quotes that fit the image are powerful. A strong message can get your social images viral.

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Building An Engaging Website In 3 Steps


Building a website that is engaging to customers is very similar to when you are using emotional designs. Taking note of the most important factors to an engaging website design, a website must be attention grabbing – to both the eye  and the mind.

Here are 3 steps in instilling the urge for your customers to take the initiative:

Step 1:

Appeal to the eye

  • Make your typography smart.
  • Use wireframe. Wireframing is your best way of finding out the possible final design usability and the best possible design flow for the page.
  • Using the right colors when highlighting the most important part of the site is crucial.

Step 2:

Appeal to the mind

  • Use great copy and understand your target audience
  • Setup in-page surveys

Step 3:

Evoke some sense of urgency in your customer

  • Stimulate some sense of glamour and exotic-ness in your website to get your visitors interested in what you are offering.
  • Make sure that the site is eye catching or stunning


App Install Interstitials Can Now Affect Mobile-Friendly Sites – Here’s Why


App install banners are common to mobile sites that wants to promote their application. Today’s mobile friendly topic is about sites displaying app banners that block the content which affects user experience.

  • With the recent mobile update, it’s now easier for Google to discover apps and mobile friendly pages to showcase in their search results.
  • However, some mobile sites have app install interstitial that covers the whole content when viewing on mobile devices which greatly affects user experience.
  • Google updated their “Mobile-Friendly Test” tool to capture sites that have this kind of issue. Site owners can also check “Mobile Usability Report” to look for pages in their site having the same problem
  • Mobile browsers like Safari and Chrome provides a more user-friendly way of showing app install banners so users can still browse through the content without the banners blocking the view.

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How To Measure Your Content Marketing Results


Establishing a content marketing strategy is not enough. You need to monitor and measure the results of your campaigns so you can continue to fine-tune your efforts and get better ROI.

Look for an increase in your sign-ups list. Whether it’s an email subscription or a e-book download, the number of people opting for your offer can be a key metric that determines the success of your content marketing.

An uptick in your social media activity. A steadily increasing number of responses, followers, likes and comments in your social media account can indicate content marketing impact.

More inbound links. If you notice good, quality links pointing to your site, that’s a sign that you’re doing something right with your content marketing.

Results on Google Page 1. Filling the first page of Google search results – or at least the first two or three listings there – with your sites and information indicates content domination.

Thought leadership. Do you start to get a lot of requests for LinkedIn connections, or calls from potential clients, or inquiries about your products? That means your content efforts are working for you.



Tips On How To Rank Higher On Local Search Queries


Competition is part of any business. And unfortunately, there’s a good chance that some of your competitors are also located in or near your business address. To get ahead of the competition, your business name has to always appear in local searches and rank high on the search engine results. Below are some tips on how to do so:

• List your business on local directory sites and profiles. Make sure your business is listed on all the major local sites and/or directories. Each listing should include the complete name of your business, address and contact number. Google My Business, Yahoo Local, Bing Local, Yellow Pages and Yelp are just some of the most popular local directories today.

• Evaluate and use the most appropriate search terms. Use Google Search Console to look at the keywords and phrases people use to land on your site. If majority of your visitors come to your site due to “how to” searches, then this type of content is working for you and you should use this finding to create more and better content.

• Make sure you have a fast-loading website. For mobile searches, which is quite the trend today, Google gives preference to mobile friendly websites. A key factor that can limit your site’s “mobile-friendliness” is how fast your pages load. In general, slow-loading pages may rank lower than those that load fast. And even if a slow-loading site ranks high, there’s a good chance frustrated visitors may just leave due to this unappealing feature.

• Feature locally-focused content. Lastly, to constantly rank high on the first page of search results for your local area, you need to have a relevant content marketing plan that includes generating locally focused content. One way of doing this is to research and prepare for local community events. Write posts about the event before it takes place. Consider sponsoring the event as well. You can also offer discounts to event attendees. After the event, share its highlights through another blog post.

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