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How Testimonials Can Work Best For You


Testimonials can turn your experienced products into searched products on the web. But simply having this element on your website is not enough. Use them. Make testimonials work best for you through these steps.

Know the components of a good testimonial talk.

  • It should not only state that your product is awesome, why it is good, how it works, or why it worked.
  • Have testimonials about website experience like the buying process, delivery, money back guarantee, etc.

Obtain captivating stories.

  • Stories can positively influence the perception of customers about your brand.
  • Ask your customers to write about their issues and how your products helped them solved these problems.

Use photos.

  • Photos increase the trustworthiness of a statement.
  • Add credibility to your testimonials.

Understand the Halo effect.

  • Opinion of influential people carries weight.
  • Your product will be perceived as more trustworthy or better.

Place them strategically.

  • Testimonial page is not only the place.
  • Put them where visitors can find them – landing pages or near call-to-actions.

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Bring Organic Traffic To Your Site Using Long Tail Keywords


When organic search is in the line, you as a webmaster or business owner must find unique tactics in order to achieve good organic results to your pages. There should be a supportive approach when executing your marketing methods to transform an engaging conversation into a positive customer experience. Below are some reasons long tail keywords play a vital role in this form of marketing:

1. In SEO, using long tail keywords is considered as the life blood in terms of organic search. It has been proven that when users use precise search phrase, they present exactly what they intend to purchase or acquire. The key is uniqueness. Choose the right terms or phrase intelligently.

2. In terms of marketing campaigns, relevance must be on top priority. One must realize that the tools being used in the marketing engines each has a message to deliver. There’s content, readers, personalized messages and user comments among others. To reach your marketing goal, make sure your long tail keywords aims for consistency and continuity. Keep in mind that by using long tail keywords, you are wooing your customer. This is the first step. So make sure you are able to deliver the right message to them.

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Repurposing Blog Content For Wider Distribution


With the amount of content being published online every day, together with the amount that must be created just to be able to keep up with the demand, it’s easy to forget the always-relevant and evergreen content you have at your disposal. To help you cope up and gain wider distribution, here are 5 tips in repurposing your blog content:

  1. You can easily drive traffic to, and reignite interest in your seemingly “old” content by resharing tips, statistics and by pulling quotes on social media.
  2. Include your top blog posts in a newsletter by highlighting your experts, highlighting a single blog category, or a particularly strong, popular, or seasonally relevant, blog post. This way, you can send your top monthly posts out as a newsletter
  3. Create easily shareable content by turning your old blog posts into a presentation. Turn it into a PowerPoint presentation to be shared via SlideShare.
  4. By using the above mentioned methods, you can return your seasonal content annually.
  5. You can repurpose your older relevant information on your blog itself by giving it a fresh voice.

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Key Habits Of Productive Content Writers


There will be days when you can finish a blog post in a matter of hours, minutes even. And then there will be days when you spend the rest of your day staring at the blank screen of your computer. Instead of patiently waiting for your Muse to arrive, cultivate these habits to become more productive.

Keep tabs on the news
Spend some time looking for reputable sources of news within your industry and make it a habit to check out the latest news. This will allow you to get ideas to explore and write about and even give you some helpful information for your next articles.

Scope out the competition
Bookmark the blogs of a few of your top competitors and check regularly the topics they write about as well as the response they get.

Watch for social mentions
Using automated social listening tools or performing this task manually, look for mentions, comments and replies to your posts to get a fair idea of how people perceive your brand.

Check what’s trending
You can tap into trending topics to help you figure out topics to write about as well as get a general idea of what is on the mind of your intended audience.

Jot down 3 potential topics to write about
Make it a daily habit to list three topics you can write about. This will allow you to have a wider number of topics to choose from over the course of the week.

Get the insight of others
Talking to your office mates, supervisors and other people within your industry can widen your horizon and give you invaluable insights about certain industry topics.


Tips On How To Utilize Product Reviews To Improve Your SEO


Many consumers today rely a lot on product reviews to help them make the right decision in buying some merchandise. Since most consumers read various product reviews online, this can also be quite a handy tool you can use to achieve your SEO goals.

Below are some tips that can help you learn how to correctly use product reviews in your SEO:

Make use of the right keywords – Create titles for your product reviews that contain a blend of long-term keywords (to help drive sustained traffic) and the trending keywords that you are using (to draw searchers in). Refer to your keywords only when appropriate throughout the article. And don’t cram too many keywords into the title or an article since this will look spammy and will alienate your readers and Google.

Post detailed product reviews – Be very thorough with your review. Answer every question consumer might have (and maybe some that they may not have thought of yet, if possible). In general, readers will want to know how the product handles, performs or feels. Don’t forget to list all the product specs at the bottom of your review page as well since this will enable all your detail-oriented readers to check sizing details, weight, memory, etc.

Come up with objective and unbiased reviews – Give your readers reviews that are comprehensive but don’t try to slant the product one way or another. Always focus on good content and establish yourself as an expert, a person your audience can trust and return to for more advice down the road. And if they like and trust you, then they’ll keep coming back. The more your readers come back, the more likely they are to buy from you in the future.

Don’t forget to share – Lastly, most product reviews for the latest releases in your particular market or niche (specifically high tech or consumer electronics) are topical. As such, you will be able to ride the wave of search traffic, Facebook, and Twitter activity. Once you publish your product review, share this on Twitter with the appropriate hashtag to take full advantage of the flurry of activity. However, keep in mind that these quick bursts of attention don’t last long. To experience the maximum effect, always stay on top of your social media efforts.

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SEO Myths on CDNs

Source: know-improve-seo-using-cdns/

A Content Delivery Network (CDN) can improve a site’s page load time and traffic when used correctly. Here are common CDN SEO myths.

1. Google crawlers are blocked by CDNs – bot blockers do not block crawlers from search engines. However, they block bad bots that steal content.

2. CDNs create duplicate content – Google will not see multiple copies of pages but a single copy with one URL.

3. Sites with CDN have lesser chances of ranking for their location – CDNs recognize server locations to make sure there are no localization errors. Google looks at webmaster tools settings.

4. Multiple sites on a single IP are bad for SEO – according to an official Google representative, they do not treat sites hosted on CDNs differently.

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Google Rolls Out Algorithm Changes To Tackle Hacked Spam


Recently Google has started rolling out a series of algorithmic changes that aim to address hacked spam in the search results. The algorithmic changes will impact about 5% of queries.

– This is to protect users and website owners from hackers.
– Users may notice a reduction in the number of results shown for certain queries because only the most relevant results are shown for particular queries.
– The reduction in the number of results shown is due to the large amount of hacked spams being removed by Google.
– Google will continue to fine tune its algorithm to remove bad content while keeping the organic, legitimate results.

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