Establishing a content marketing strategy is not enough. You need to monitor and measure the results of your campaigns so you can continue to fine-tune your efforts and get better ROI.
Look for an increase in your sign-ups list. Whether it’s an email subscription or a e-book download, the number of people opting for your offer can be a key metric that determines the success of your content marketing.
An uptick in your social media activity. A steadily increasing number of responses, followers, likes and comments in your social media account can indicate content marketing impact.
More inbound links. If you notice good, quality links pointing to your site, that’s a sign that you’re doing something right with your content marketing.
Results on Google Page 1. Filling the first page of Google search results – or at least the first two or three listings there – with your sites and information indicates content domination.
Thought leadership. Do you start to get a lot of requests for LinkedIn connections, or calls from potential clients, or inquiries about your products? That means your content efforts are working for you.