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How To Measure Your Content Marketing Results

Source: http://www.business2community.com/content-marketing/6-smart-ways-to-measure-your-content-marketing-01317758

Establishing a content marketing strategy is not enough. You need to monitor and measure the results of your campaigns so you can continue to fine-tune your efforts and get better ROI.

Look for an increase in your sign-ups list. Whether it’s an email subscription or a e-book download, the number of people opting for your offer can be a key metric that determines the success of your content marketing.

An uptick in your social media activity. A steadily increasing number of responses, followers, likes and comments in your social media account can indicate content marketing impact.

More inbound links. If you notice good, quality links pointing to your site, that’s a sign that you’re doing something right with your content marketing.

Results on Google Page 1. Filling the first page of Google search results – or at least the first two or three listings there – with your sites and information indicates content domination.

Thought leadership. Do you start to get a lot of requests for LinkedIn connections, or calls from potential clients, or inquiries about your products? That means your content efforts are working for you.

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Tips On How To Rank Higher On Local Search Queries

Source: http://www.searchenginepeople.com/blog/15084-top-local-queries.html

Competition is part of any business. And unfortunately, there’s a good chance that some of your competitors are also located in or near your business address. To get ahead of the competition, your business name has to always appear in local searches and rank high on the search engine results. Below are some tips on how to do so:

• List your business on local directory sites and profiles. Make sure your business is listed on all the major local sites and/or directories. Each listing should include the complete name of your business, address and contact number. Google My Business, Yahoo Local, Bing Local, Yellow Pages and Yelp are just some of the most popular local directories today.

• Evaluate and use the most appropriate search terms. Use Google Search Console to look at the keywords and phrases people use to land on your site. If majority of your visitors come to your site due to “how to” searches, then this type of content is working for you and you should use this finding to create more and better content.

• Make sure you have a fast-loading website. For mobile searches, which is quite the trend today, Google gives preference to mobile friendly websites. A key factor that can limit your site’s “mobile-friendliness” is how fast your pages load. In general, slow-loading pages may rank lower than those that load fast. And even if a slow-loading site ranks high, there’s a good chance frustrated visitors may just leave due to this unappealing feature.

• Feature locally-focused content. Lastly, to constantly rank high on the first page of search results for your local area, you need to have a relevant content marketing plan that includes generating locally focused content. One way of doing this is to research and prepare for local community events. Write posts about the event before it takes place. Consider sponsoring the event as well. You can also offer discounts to event attendees. After the event, share its highlights through another blog post.

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Google To Penalize Websites With Intrusive App Download Interstitials

Source: http://www.searchenginejournal.com/google-to-penalize-sites-that-prompt-you-to-download-their-app/140216/

Google has announced that starting November 1st, websites that prompt visitors to download their mobile app will be penalized.

  • A site with intrusive app download interstitials will not be considered mobile-friendly anymore.
  • The Mobile Usability report in Search Console will give warning on large app download interstitials.
  • Google emphasizes on more user-friendly ways to promote apps instead of using app download interstitials.
  • Follow Google’s advice and consider removing app download interstitials from your site.

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Promote Your Blog Post On Social Media In 10 Astounding Ways

Source: http://www.searchenginejournal.com/15-advanced-ways-promote-blog-post-socialmedia/139107/

1. When posting, always include those mentioned in the post

If you are creating a list of effective social media tools, mention at least 2-4 tools in the list. This way, you’re giving away a snippet of what the readers might get from your post while enticing them to re-post it.

2. Take advantage of #trending posts that are relevant to your blog post

3. Add charts in your posts

People love to see charts when reading through blog pages. There is something in rankings and data that people just can’t get enough of. If people will not read the complete post, they will surely download your chart and share it to their networks.

4. Collaborate

Partner with someone who has a massive number of followers. Think of ways to collaborate and come up with a great blog post for your combined followers.

5. Take the power of retweets

It’s kind of a way to promote yourself without really promoting yourself. Your followers will love it if they see that your retweeted their tweets.

6. When making titles, make sure it is in the form of a question.

By asking a question, you make a potential reader wonder if they’re missing out on something. There are a lot of ways to turn a title into a question. Be creative and resourceful.

7. Call for participation

Putting some interaction in social media can spark a buzz. Some examples include creating a poll or voting process. Ask your followers or readers a question that will allow them to engage.

8. Take a quotable statement from the post and share it

It is always more enticing than the title.

9. Be creative and come up with a meme

Being funny never fails. People love humor and this is timely with the trends happening in the social media circle. Before you know it, the meme you post could go viral in a few days.

10. Look for an old popular post and relate it to the current one

You can also take advantage of this strategy to help promote your new post. Pick a popular post that was published even a week ago.

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Content Format Trends For Social Media Posts

Source: http://www.practicalecommerce.com/articles/89612-8-Content-Formats-to-Jazz-up-Social-Media-Posts

Social media channels play a very important role in businesses today. These are excellent tools for increasing brand awareness and for boosting your company’s profits. Due to the fact that more and more individuals are found online, your brand can certainly reach lots of possible clients with these social media channels. Here are some of the content formats you can use to achieve social media success:

  1. “Finish The Sentence” – The sentence starts in an image format. This allows you to get more real estate in the news feed along with great benefits from Facebook’s algorithm that will reward visual content.
  2. “Throwback Moments” – This format is very essential for businesses and brands with a very strong history.
  3. “Inspiring Quotes” – This is a great way of engaging fans and encouraging them to share a famous sentiment.
  4. “Product Arrangement” – This is becoming popular for bloggers and brands on Instagram and Facebook. This is done by displaying the items you want to sell or promote in a stylized way.
  5. “Engaging Questions” – Asking a simple question is a great way of stimulating discussion and engagement with your Facebook content. You must avoid asking questions answerable by yes or no.
  6. “Short Videos” – Make sure that the video is suitable for a smartphone and that its content is short. Also, ensure that all the texts are readable even on a small screen.

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Engage Your Readers With These 5 Tips

Source: http://www.entrepreneur.com/article/250056

In writing blog posts, you have to face several key challenges, chief of which are capturing the attention of readers and making sure they read the body of your blog post. Here are a few ways to achieve those goals.

1. Write with your audience in mind
Instead of focusing on your brand, products or services, shift the attention toward your readers and their problems.

2. Don’t be a bore
Gaining helpful information should not be a chore for your readers. Lighten things up a bit in order to better engage your audience. Also, make sure to give your writing a rhythm by varying the pace and making your post easy to skim through.

3. Let your writing answer the “Why?”
In order to avoid the temptation of selling with your blog posts, which can put off readers, shift your focus toward telling a story or sharing a lesson.

4. Make it about the benefits
If you are writing about one of your products or services, avoid listing down the features. Instead, write about the benefits gleaned from that product or service.

5. Appeal to emotions
In order to make the sale, you have to appeal both to the buyer’s logic and emotions.

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2016 Black Hat And White Hat SEO Techniques

Source: http://thehostbay.com/white-hat-seo-vs-black-hat-seo-techniques

Search engines aim to provide the most relevant and most suitable results to users, which is why Google continuously updates their search algorithms. Today, SEO is worth engaging in if you are in a competitive industry. However, only white hat SEO techniques are recommended.

2015 and 2016 White Hat SEO Techniques:

  • Follows guidelines set by search engines
  • On-page SEO
  • Website authority
  • Content curation
  • Local SEO
  • Updated and unique content on site
  • Links from high PR directories
  • SEM

2015 and 2016 Black Hat SEO Techniques:

  • Doorway pages
  • Keyword stuffing
  • Cloaking
  • Blog spam
  • IP delivery
  • Multiple domains
  • Link farm
  • Hidden text
  • Site hacking
  • Link baiting
  • Twitter automation
  • Fake information
  • Ad-only pages
  • Paid links
  • Duplicate content

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