SEO News Late April – Google Penguin Algorithm Update – What To Do

April 28, 2012

by lab

The new Google algorithm update is rumoured to be called ‘Penguin’ impacting about 3% of all web searches. It appears to have affected some websites that is should perhaps not have impacted. I expect there will be another release soon to fine tune this. Google also indicate that good SEO is still ok.

SEO News Summary:

  • Google released the ‘Penguin’ algorithm update and there is a lot of speculation at this stage
  • Mix your backlink anchor text to avoid over optimization
  • Get social links to balance your profile. Real users share content.
  • Make sure your site is high quality with fresh themed content
  • Login to Google webmaster tools and check for errors
  • Check what keywords you rank for and that people search for
  • Check for warning messages and see who links to you and have bad links removed
  • Avoid sitewide links from other sites that link to one of your pages
  • SEO Partner is busy and able to complete all work
  • Recurring monthly packages are price protected

More Resources

Google Webmaster Tools

Google search query data

Recovery Advice 

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