If schools these days are already paying attention to the other forms of intelligence that people have which challenge traditional pedagogical methods, the digital world is certainly more ready and equipped in engaging people with other forms of media that make better use of other senses. SEO (or search engine optimization) these days is no longer just about press releases, articles, blog posts, or basically, all readable stuff. SEO companies are now targeting audiences that are too busy to read and would prefer to get their information while doing other things—or in simple words, multitask.
Podcasts through iTunes are popular SEO products these days; with many people owningan iPod, iPhone or iPad, they can stay abreast with the latest news regarding their interests through their compact gadgets, anywhere, anytime. Another advantage of podcasts for SEO is that there’s more creative freedom as far as format is concerned, so they have longer shelf-lives; SEO content has great importance these days, especially with the stringent policies of search engine updates. SEO experts also add that promoting a business through a podcast is an excellent strategy; it’s a great way to promote the name of a company and its website.As far as creative presentation of a message is concerned, a podcast is also tops. There can be an integration of cool music (or even a jingle) so that the feel is truly like a radio talk show; more than one person often gets to speak as well, so it’s more interactive and enjoyable for the listeners (great for stickiness—since a copy of the podcast can be made available through the website—and customer retention). A different format can also be followed for the podcast; some people like the monologue format, and sometimes a podcast can be just a recording of an important live seminar.
Podcasts, for some web users, sure beat reading 500-word articles that often have a rather impersonal appeal for them because typically, the articles only present one person’s point of view and they can be very formal. Worth mentioning as well is the fact that podcasts allow people to do other things while getting all the information they need about topics that concern and interest them. Plus, they’re downloadable.
Podcasts are definitely highly effective for SEO which automatically makes iTunes the best and most reliable media listening platform for the purpose. ITunes is what most people are familiar with and there’s always a better chance of getting syndicated through this platform. Accessibility is also an important factor.
So if you want all the benefits of utilizing a social media listening platform for your business, SEO professionals can help you create podcasts to use. By combining these podcasts with more traditional content, you can reach your target market and present your message clearly no matter what their preferred format of information reception may be.