This week at SEOPartner, we’re sharing: SEO updates that can deliver significant impact to your results, exciting changes in the marketplace to watch out for, good-to-know studies and information, and tips to try based on recent findings on search, online marketing and more.
New Mobile Page Speed Benchmarks Revealed
New analysis from Google revealed the following data that can guide businesses and marketers in creating “fast, frictionless experiences” for their mobile consumers.
– Average full loading time for a mobile page is 22 seconds.
– However, 53% of mobile visitors leave when a page takes more than 3 seconds to load.
– Mobile users account for over 50% of overall traffic. But desktop conversion rates are still higher than mobile. “In short, speed equals revenue,” says Google.
– 70% of pages have content above the fold that take 7 seconds to display onscreen.
– The probability of mobile bounce rate spikes to 113% as page load time goes from 1 to 7 seconds.
– The higher the number of elements (400 to 6,000 images, text, etc.), the lower the conversion rate.
– 70% of mobile pages today are over 1MB. It will take 7 seconds, using a fast 3G connection, for a 1.49MB page to load.
DMOZ to Shut Down Next Week
The oldest, most comprehensive and arguably most trusted human-edited directory of the web will go offline permanently on March 14, 2017.
DMOZ, the Open Directory Project, delivered the announcement on their home page.
Observers say the closure marks the end of an era of human-curated directories, with the web now being organized by machines.
Google: How to Close Your Site For a Day w/o Negating Search Presence
Close your site for a day without negatively affecting its search presence with the following tips from Google:
- Disable cart functionality if you only need to temporary block users from making a purchase on your site.
- Use the 503 HTTP result code (“Service Unavailable”) when putting up a pop-up to block entire site from visitors.
- Switch the server completely off. At the same time, make sure all URLs are serving a 503 HTTP result code with the right information for users and calibrate your DNS to the right temporary settings.
Ahrefs Shares Blogger Outreach Best Practices
Ahrefs head of marketing Tim Soulo in a post shared actionable tips on doing blogger outreach “to promote our new content and build juicy backlinks that help us rank higher in Google.”
Some quick takeaways from the comprehensive post include the following:
– Starts blogger outreach with the question: “What’s in it for them?”
– Vet your outreach prospects to identify whether you can offer unique, valuable content in the context of their site.
– Establish a system so you “don’t bug the same people too often” or make your prospects feel bombarded with your requests.
– use ahrefs Content Explorer to efficiently go through and manage your outreach prospects and their backlink data and history with you.
– Use Google Alerts and ahrefs’ web alerts functionality to keep track of new content about your niche and identify new opportunities.
– Be sensitive and aware. In some niches, it’s not a good idea to directly ask for links.