This week at SEOPartner, we’re sharing: SEO updates that can deliver significant impact to your results, exciting changes in the marketplace to watch out for, good-to-know studies and information, and tips to try based on recent findings on search, online marketing and more.
Googlebot Crawl Budget: Google Shares Key Points
Crawl budget is an often misunderstood concept – even Google doesn’t have an official definition of it.
Recently, the search engine giant clarified that site owners “don’t have to worry about that – whew!” especially if they have new and updated pages or if their site has under 2,000 URLs.
Based on the explainer post by Google Webmaster Trends Analyst Gary Illyes, the following are key points to know about crawl budget and what it means for Googlebot.
– Crawl budget is explained as “the number of URLs Googlebot can and wants to crawl.”
– Site speed, server performance, content freshness and site-wide events (i.e. site moves) all have an impact to the crawl budget.
– Crawling is necessary for putting a site in the results, but it’s not used as a ranking signal.
To help Googlebot effectively crawl and index your site, it’s important to minimize low-value-add URLs, which may include:
– Faceted navigation and session identifiers
– On-site duplicate content
– Soft error pages
– Hacked pages
– Infinite spaces and proxies
– Low quality and spam content
Facebook Testing New Mid-Roll Video Ads?
Social media giant Facebook has been enticing publishers to produce longer videos. In order to do that, Facebook is now testing a new feature: mid-roll video ads.
Dubbed as “In-Stream Videos,” the ads automatically play once a user watches a video for 20 seconds. The ads will appear in videos that last 90 seconds or more.
The ads themselves last for 15 seconds. Advertisers can choose the categories where they want their ads to appear as well as categories they would like to exclude.
In exchange for these ads, Facebook is reportedly sharing 50 percent of ad sales to publishers.
Nielsen Reveals Surprising Social Media Trends
Good news, marketers: Nielsen’s recently released 2016 Social Media Report discloses 10 helpful (and quite surprising) trends observed in social media usage.
Here’s a sneak peek:
- Women spend more time on social media (6 hours and 33 minutes per week) than men (4 hours and 23 minutes per week).
- Among ethnic groups, African-American adults use social media the most. However, Hispanic adults emerged as the biggest consumers of social media on smartphones.
- People belonging to Generation X (ages 35-49) spend the greatest amount of time on social media (6 hours and 58 minutes per week), followed by millennials (ages 18-34, 6 hours and 19 minutes per week).
Good to Know: More Ways to Prep for Google’s Mobile-First Index
As reported here and here, Google continues to take more serious strides toward mobile-first indexing. SEMRush recently shared more tips on how businesses can prepare for the possible launch of a more mobile-focused index:
– Make sure your site has a loading speed of less than 2 seconds
– Make sure your content is the same for both mobile and desktop
– Invest in a responsive design
– Regularly check Google’s resources
SUMMING IT ALL UP
Here are the top headlines in this week’s SEO news roundup:
Googlebot Crawl Budget: Google Shares Key Points. “Googlebot is designed to be a good citizen of the web. Crawling is its main priority.“ Webmaster Trends Analyst Gary Illyes shares a detailed explanation on how crawl budget works and what it means for Googlebot.
Facebook Testing New Mid-Video Ads? The social media giant is testing a new ad format which allows publishers to insert an ad clip and have it stream automatically in the middle of a video.
Nielsen Reveals Surprising Social Media Trends. Nielsen’s 2016 Social Media Report reveals some interesting insights on social media user behavior (some are quite surprising).
Good to Know: More Ways to Prep for Google’s Mobile-First Index. As a mobile-first index becomes more and more of a possibility, it pays to take more solid steps to prepare for it.