Source: http://tech.co/tactfully-implement-digital-advertising-2016-01
Today, digital advertising is essential for your target customers to know your business. However, it is not enough to just establish an online presence. You must make sure that you capture people’s interest through smart and effective digital advertising.
Tactful digital advertising
1. Make sure your media is mobile-device friendly. More and more people are now using mobile devices when accessing websites. And if your website is not mobile-friendly, customers will find it hard to navigate it which will soon lead them to find a comparable site that’s mobile friendly.
2. Consider paid advertising. Although there are a lot of free social media campaigns that you can take advantage of, it is much better to opt for paid advertising to get better and faster results.
3. Choose alternative ways to deliver your content. Aim to be more interesting by creating a variety of content delivery options such as online classes or guides.
4. Use short video clips. For effective marketing that really catch the attention of site visitors, short video clips are strongly recommended. Try making video tutorials, tips and style trends that are not long enough to bore viewers.
5. Reach the right audience. To do this, you must refine your target. Use the right tools to pinpoint the right group of audience who are likely to buy your products or services.