Source: http://www.digitaldavidson.co.uk/ecommerce-seo-generating-more-sales-from-your-website/
SEO was once considered a website service that you can do without. However, these days SEO is now deemed an essential tool for online success. It can be used for all sorts of site improvement, but its most important function is in boosting website sales.
Use SEO to generate more website sales
If you are new to this practice, here are some tips to help you use SEO in generating sales leads and enhancing website revenue:
1. Identify the best keywords for your purpose – SEO is based primarily on keyword utilization that optimizes your site for your target audience. As such, the first step to take is do keyword research and find out the most appropriate keywords for your business, products and audiences that can also deliver the site traffic that you need.
2. Optimize your content to target one unique keyword EACH – if you are not familiar with how SEO works, you might simply think that making your content target just one keyword will make your site rank high for that particular keyword. However, this practice confuses search engines because they won’t know what content to point to. In the end your content will be competing with each other rather than with content from other sites. Make sure that each piece targets one unique keyword to avoid this keyword cannibalization.
3. Build your links – the number of websites that link to your own site determines your website’s relevance and ranking on search results pages. However, number is not the only important thing to note, the quality of your links is also crucial. Think of these links as endorsements – who would you want to advertise your site?