Being penalized by Google puts your site in danger of losing traffic, sales and hard work done on your website. For years now, Penguin and Panda have attempted to clean up the SERP from low-quality content and spam. Aside from these, manual penalties are also experienced by a lot of websites.
1. Manual Penalty – Manual Penalty is the easiest to identify because it is the only one for which Google informs us if we have it. Manual penalties are usually easy to fix as it is explained. Once you have made the necessary changes, you will need to send a request for reconsideration to Google. It usually takes days to know if you did the right thing. If you did, your penalty will be lifted.
2. Algorithmic Penalty – an algorithmic penalty is directly assigned by the Google algorithm. You will not get any warning from Google if you have this penalty. You have to try to figure things out on your own or ask an expert’s help to know the cause and solution for the penalty.
3. Panda Penalization – this aims to penalize sites that have low-quality content.
Factors that Contribute to Penalization:
a. Content with many errors
b. Texts with many errors
c. Texts with copied content
d. Content that have too short texts and no value to users
e. Content located within sites for publicity purposes
f. Websites that give priority to advertising rather than content
How to Get Out of a Panda Penalty:
1. Review excessively short texts and check which do not give a real benefit to your users
2. Delete duplicate texts
3. Improve your content that can be improved
4. Check outgoing links from the website which may point to low-qualitysites.
5. Continue to write more quality content
4. Penguin Penalization – this evaluates the quality of links pointing to your site. Getting too many links from ‘spam’ sites or only having backlinks with exact anchor key can cause this kind of penalty.
How to Get Out of a Penguin Penalty:
1. Do a thorough link analysis through Google Console to find toxic links.
2. If you have access to these links, take them down.
3. If you don’t, get in touch with the webmaster of the site calling for the removal of the link.
4. If you are not able to contact the webmaster due to the lack of a contact form, or there is no response from the webmaster, then you can use Google’s disavow tool. Remember to use this tool carefully, because if by any chance you disavow a valid link, you may aggravate the situation rather than improve it.