Source: http://searchenginewatch.com/sew/how-to/2409900/four-mobile-dos-and-donts-for-smbs
Not all businesses these days have websites that are optimized for mobile use as this entails investment of time and resources. However, it is important for modern enterprises to optimize their mobile sites, especially with the growing use of smartphones among customers. Here are some tips for small and mid-sized businesses:
Optimize mobile sites for small and mid-sized businesses
1. Accept change and don’t be afraid to try new things. Internet and mobile use is constantly changing and what is unknown can be truly fearsome. This is especially true for SMBs because the stakes are much higher. However, this fear shouldn’t stop you from improving your business; know that change will always occur and the best thing to do is adapt to it. Learn the new technologies and apply them to your business.
2. Keep context in mind. Mobile technologies provide valuable information that can be used for targeted marketing. This information includes your customers’ location, what kind of device they are using, nearby establishments, and ever the weather. You can use these data to tailor your marketing efforts to individual customers.
3. Prioritize high-quality content. Even if you have all the data to create a tailored marketing effort towards your customers, your efforts will be wasted if you present them with poor content. Personalize content for each customer, but make sure to keep its quality at a premium.
4. Get help from experts. Digital marketing is constantly and quickly evolving, and experts can help you stay on top of changes that may happen. It may cost more to hire partners but do remember that the payoff in the long will be worth it.