Source: http://www.searchenginejournal.com/five-reasons-blog-will-never-convert/135760/
Maintaining a blog for your brand is one of the easiest ways business owners can connect with their audiences. However, blogs are not always successful, leading to many business owners abandoning them. Here are some of the top reasons why your blog is not converting your target audiences:
1. Your content is not engaging your readers. Content has to engage a user first before any conversion happens. One tip on increasing engagement is by prioritizing your audience’s needs. Relate to them, share something useful to them, and provide different types of content to keep things interesting.
2. Make your blog easier to use by providing users guidance. When users visit a site for the first time, they usually won’t know what to do. Make your website design more user-friendly and also add some elements that provide guidance like visual signals or active instructions. Providing help at every step along the way minimizes confusion among users, so it’s more likely they’ll stick around and convert.
3. Users don’t deem you trustworthy. You may need to collect personal information or credit card details for business, but if you don’t appear trustworthy to users, they will not share that information. Add elements like the company’s business addresses and contact information, testimonials and feedback from customers, and quality seals. Trust is an essential quality in business, so give as much proof of your trustworthiness to your users.